Free library · Strategy
Your first customer matters more than your first logo
Where to spend your first 30 days, and where not to.
New founders love the parts of a business that feel like a business: logos, business cards, websites, company registration. They are satisfying and safe, because no customer can reject them.
Your first 30 days should go almost entirely to the opposite: conversations where someone could say no.
A 30-day plan
- Days 1–5: Write down who you help and the one problem you solve. Make a list of 30 people who fit.
- Days 6–20: Talk to them. Ask about the problem, not your idea. Offer to solve it for a small price.
- Days 21–30: Deliver for whoever said yes. Ask what almost stopped them buying.
What to skip for now
A custom logo, paid ads, an app, an office, a complicated pricing page. You can buy all of these later with money from customers.
The payoff
One paying customer teaches you more about your business than a month of planning. Ten paying customers give you a business worth branding.