Billionaire Breakdowns
One founder, one defining decision, taken apart step by step: what they saw, what they ignored and why it worked.
For first-time entrepreneurs
Learn how billionaires think.
Every month we take apart one billionaire founder's defining decision, then turn it into business ideas and step-by-step playbooks you can use this week.
- Credit & debit cards only
- Cancel future renewals anytime
- New breakdown every month
Inside the membership
Everything a first-time founder needs to think bigger.
Not motivation for its own sake. Real decisions, real frameworks and ideas you can test, organized so you always know what to do next.
Ideas Lab
Five business ideas every month, each with the customer, the first test and what it costs to start small.
Mental Model Library
The thinking tools behind great decisions, organized by the problem you're facing today.
Playbooks & Worksheets
Templates that turn each lesson into action: pricing sheets, idea scorecards and weekly founder reviews.
Membership
One plan. Everything inside.
No tiers to compare. Members get every breakdown, every idea and every tool, with new material added every month.
What happens after you join
Pay securely by card
Checkout accepts credit and debit cards. Your card details go straight to the payment processor, never to us.
Your account activates instantly
Log in to the member portal and your full library is ready.
Start with this month's breakdown
Then work through the Ideas Lab and worksheets at your own pace.
Monthly membershipBilled monthly
$29/ month
Everything below, from day one.
- Monthly Billionaire Breakdown (video + written notes)
- Ideas Lab: five new business ideas every month
- Full Mental Model Library
- Playbooks, worksheets & templates
- First access to 1:1 consultations when they launch
Renews monthly until you cancel. You can cancel future renewals anytime from your account. Payments are non-refundable once your account has been activated and content has been used. See the Refund Policy.
Credit & debit cards:VisaMastercardAmexJCB
E-books
Short books. Big ideas.
Read them in an afternoon, use them for years. Pay once by card and download instantly.
The Billionaire Mindset
Twelve habits of thought behind the world's most successful founders, with an exercise for each.
PDF + EPUB · Instant download$9.99Buy e-book
The Idea Vault
One hundred business ideas sorted by starting cost, with the first customer to call for each.
PDF + EPUB · Instant download$9.99Buy e-book
First Principles for First-Time Founders
How to question every assumption in your plan before it costs you money.
PDF + EPUB · Instant download$9.99Buy e-book
Free library
Read how great founders think.
New articles every week on mindset, strategy and business ideas. Free, no account needed.
Editor's pick · Mindset · 7 min read
Why billionaires spend more time deciding what not to do
The fastest way to waste your first year in business is to say yes to every good opportunity. Here's the filter the best founders use instead, and how to apply it with no money and no team.
Read the article →Focus isn't choosing the right thing. It's turning down the good things that would crowd it out.From the article
The "boring business" test: five questions before you start anything
Why the least exciting ideas often make the best first businesses.
How to think in decades when you still pay rent monthly
Long-term thinking for people who can't afford to wait.
Your first customer matters more than your first logo
Where to spend your first 30 days, and where not to.
What top founders protect on their calendar (it isn't the morning)
The one block of time that decides how much gets built.
Reinvest or pay yourself? How founders decide in year one
A simple rule for your first profitable months.
Seven service businesses you can start with a laptop
Low cost to start, and a paying customer in weeks, not years.
Free newsletter
The Sunday Memo
A two-minute email every Sunday. No hype, no fluff.
- One billionaire ideaA decision or habit worth borrowing.
- One business ideaSomething you could test this week.
- One questionTo think about before Monday.
Why Shin Sakae
New founders. New prosperity.
Shin Sakae (新栄) means "new prosperity" in Japanese. That's what this place is for: helping people start their first business by learning from those who built the biggest ones.
We study how billionaire founders actually decide: what they chose, what they refused and what they got wrong. Then we turn it into plain-English lessons you can act on. This is education only. There are no shortcuts and no promises, just better thinking.
Coming soon
1:1 business consultations
Book a focused session on your idea, your pricing or your launch plan. Members get first access.