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First Principles for First-Time Founders

Strip any business back to what's true

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Every business plan is built on assumptions. Most first-time founders never check them. This book shows you how to break a plan down to what's actually true and rebuild it on solid ground.

You'll learn to

  • Separate facts from assumptions in any plan
  • Rebuild your costs and pricing from the ground up
  • Find cheaper, faster ways to test an idea
  • Spot the one assumption that could sink the whole thing